News
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Beyond the Shine
Emerging from humble beginnings in 1988 with a passion for motorcycles, Richard Stark, Laurie Lynn, and John Bowman birthed the high-end brand, Chrome Hearts. More than just a name, "Chrome...
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Different kind of White
Virgil Abloh, the wizard of fashion, was born in Rockford, Illinois in 1980, with dreams bigger than the sky. Starting his journey in engineering and architecture, he later dove into...
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We miss the old Kanye...
The Yeezy brand, born from the creative genius of music icon Kanye West, revolutionized fashion and footwear. Beginning with the Air Yeezy 1 in 2006, Kanye's fusion of high fashion...
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Fishing for some Salomon
Salomon, founded in the French Alps in the 1940s, has become a trailblazer in the sneaker industry, earning a reputation for crafting top-of-the-line outdoor footwear. Through their unique ability to...
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Finding Harmony in the Right Balance
New Balance has risen to become a powerhouse in the sneaker industry, capturing the attention of sneakerheads and fashion enthusiasts worldwide. With their commitment to quality, innovative designs, and diverse...
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Alcatraz Unleashed: Corteiz's Fashion Odyssey
Corteiz, a UK fashion brand, gained worldwide recognition through a clear vision, consistent work, and impactful marketing campaigns. Their legendary 99p pants campaign propelled them to fame, embracing affordability and...
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From Wave to Fame
Stussy, the iconic streetwear brand, stands out for its deep roots in surf culture, skateboarding, and vibrant street scenes. Founded by Shawn Stussy in 1980, the brand quickly became a...
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The Real Beauty of Supreme
In the realm of streetwear fashion, few brands have achieved the level of cult-like status as Supreme. With its instantly recognizable logo and limited-edition drops, Supreme has become synonymous with...
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Is Jordan really in the Air? (Air Jordan Story)
Michael Jordan's partnership with Nike and the subsequent creation of the Air Jordan brand in the 1980s reshaped the sneaker industry and left an indelible mark on popular culture. Initially...
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adidas Campus: what the Hype is all about?
The adidas Campus holds a rich and multifaceted history that goes beyond its origins as a basketball shoe. From its initial rise in popularity among basketball players to its embrace...